PMG Not-for-Profit Consultation Sponsorships

Application Guidelines

PMG is committed to supporting sustainable, high-impact non-profits and registered charities through our pro-bono consulting services. Our sponsorship program focuses on organizations that align with our core areas of interest: Arts and Culture, Professional Development and Upskilling, New Canadians, and Business Education. While there are many worthy causes, we focus our support where we can make the greatest positive impact.

Our Consultation Program

We partner with charitable organizations that share our vision of making a meaningful difference in the communities we serve. We look for partners who have sustainable funding sources and demonstrate responsible use of their donors’ funds. Our evaluation process ensures that our contributions are used effectively to create social impact.

Elegibility:

We partner with charitable organizations that share our vision of making a meaningful difference in the communities we serve. We look for partners who have sustainable funding sources and demonstrate responsible use of their donors’ funds. Our evaluation process ensures that our contributions are used effectively to create social impact.

We offer pro-bono services to:

  • Registered charitable organizations.
  • Projects or programs in communities where PMG operates.
  • Charities that provide direct community benefits.
  • Programs with measurable social outcomes.
  • Community foundations (unless for programmatic support).

We do not offer pro-bono services to:

  • Individuals.
  • Sports teams (unless a qualified donee).
  • Political organizations.
  • Private or corporate foundations.
  • Private (fee-based) elementary or secondary schools.
  • Federated appeal member agencies (directly or indirectly supported through federated appeals such as United Way).
  • Trade associations, advocacy organizations, chambers of commerce, and professional organizations.
  • Organizations with values, purposes, policies, or practices that conflict with PMG values.
  • Religious or sectarian programs (unless benefiting the entire community).
  • Endowment or memorial campaigns.
  • Conferences or golf tournaments.
  • Advertising or promotional campaigns.
  • Travel-related costs or events.

Evaluation Criteria

PMG evaluates applications based on:

  1. The organization’s ability to provide direct-impact programming.
  2. Alignment with our focus areas.
  3. Unique services to underserved communities.
  4. Clear evaluation processes with planned outcomes.
  5. Programs/projects that facilitate skill or knowledge transfer.
  6. Willingness to collaborate with other charities for greater sustainability and shared knowledge.

Financial Position

Programs are eligible if they demonstrate:

  1. Strong financial management (or a strong immediate financial position, including a combination of liquid and illiquid assets if the consultation application is being used to address financial management concerns);
  2. A budget/recovery plan for financial stability if in deficit.
  3. Multiple donors;
  4. A revenue model where at least no more than 60% of an organizations total operating expenses are derived from a single source;
  5. Audited financial statements; and
  6. Management by an independent Board of Directors.

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